Shoe Company and Advertisement
Assignment
Create a shoe company and an advertisement for one of your company's shoes. You will be taking a photo of an actual shoe. If you need to edit the photo to meet your needs such as removing a logo on the shoe or recoloring parts of the shoe, go for it. All editing of a the photography should be done to maintain the realism in the photo and should not look cheap or fake.
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Requirements
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Create thumbnail sketches of your shoe logo and magazine ad.
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Create an original shoe company name.
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Design an original logo for your shoe company.
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Using your best creative photography skills take at least one photograph of your featured shoe.
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Create an 8 1/2” x 11” magazine advertisement for your company’s featured shoe. The ad must include:
A. Shoe company logo
B. Minimum of one photograph of the shoe taken by you.
C. Name of the company
D. Description of the shoe
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Grading Rubric
Logo Design
Originality 4
Creative 4
Impact 4
Company Name
Originality 4
Creative 4
Impact 4
Advertisement
Overall Layout 4
Design Principles 4
Description 4
Photography
Image quality 4
Color Quality 4
Editing/retouch 4
Total 48 points
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